For small software teams and agencies

I help small software teams fix the problems stopping customers from signing up, paying, or using their product reliably.

You already have a SaaS, AI, web or mobile product, and one important part of it is broken or too risky to launch. We look at what's actually happening, agree a fixed piece of work, and you get a clear handover at the end.

How it starts

We start with one part of the product.

Tell me what's wrong

A link to the product, what's blocking you, your deadline and your budget. That's enough for me to tell you if I can help.

Get a $300 Launch Triage

Within 48 hours of starting and getting access, you get the main problems in order of importance and what I'd fix next. No pressure to buy anything bigger.

Fix only what we agreed

Before any work starts, we write down what's being fixed, how we'll check it works, what I need from you, and when you'll get it back.

From real work

I offer this because I've had to fix these problems myself.

Read both case studies.

Practical AI work

Wondering if AI is worth using for one part of your business?

If your team does the same task over and over and you need to decide whether AI should help, I can help you work out a small first test, where a person still has to check things, and what you'd need to see before rolling it out further.

See the AI Opportunity Audit and workflow path

Products and writing

I also build my own products and write about the work.

See the shipped products

Latest essays

Recent essays.

Get the essays by email. Notes from building products and making practical AI decisions in Lagos. When you confirm your email, you'll get The Five Questions guide: what to answer before your business spends a naira on AI. You can unsubscribe any time.

When you subscribe, Buttondown handles your email as described in the privacy notice. Prefer a feed? RSS.