Products

Brik

The insightMost Nigerian small businesses don't send invoices from an app. They send a WhatsApp message and get paid by transfer.

Invoicing and payments for Nigerian small businesses.

So a Brik invoice is a link you drop into the chat you already have open. The customer pays by transfer like they normally would, and the records build up on their own.

For: Nigerian SMBs and the people they bill.

The essay behind this product: The invoice is a WhatsApp message

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Gidabook

The insightRent comes in by transfer, sometimes under someone else's name. The records are in WhatsApp and on paper, and landlords want proof.

Rental records and owner reporting for Nigerian property managers.

Gidabook keeps the records with the proof attached: rent ledgers, service charges, maintenance records and a portal for owners.

For: Property managers and the landlords they answer to.

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Camora

The insightYour memories are about as personal as data gets. They should be private from the start, without you having to change a setting.

A privacy-first memory app for iPhone and Mac.

Native apps for iPhone and Mac, on the App Store. Your photos and notes stay on your own devices.

For: People who want their memories private by default.

The essay behind this product: Privacy in Lagos is the person holding your phone

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Inksong

The insightMost AI writing tools try to write for you. Writers want help that still sounds like them.

AI-assisted writing, shipped native on iOS and the web.

Writing software that uses AI where it helps and stays out of the way where it doesn't.

For: Writers who want help without losing their voice.

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